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How to Write Blog Posts That Both Google and Humans Love

Learn how to write blog posts that rank on Google and engage readers with the Humanized SEO-Optimized Content Builder and an effortless Frase.io workflow.

Katharine Gallagher's avatar
Katharine Gallagher
Sep 13, 2025
∙ Paid
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When I first started writing online, I thought the secret to ranking on Google was writing great content. Full of references, insights, and real value, my writing resembled a book, not a post… so that didn’t work.

Then I learned about SEO (Search Engine Optimization) and, more recently, AI search.

So back then I turned to stuffing as many keywords into a post as possible… Surely that would make my posts, right?!

Well… it was more hit and miss. I’m not going to lie, there is a whole science and industry around SEO, algorithms, and ranking factors—and it can feel like chasing a moving target.

…but what I did learn is this: the real power lies in balance. You can’t rely on keywords alone, and you can’t ignore them either.

By focusing on your readers first—writing content that’s clear, helpful, and engaging—and then applying smart SEO tactics, you create content that not only ranks but actually resonates.

It’s the sweet spot where value meets visibility. And when you hit that, your content doesn’t just get seen—it gets read, shared, and remembered.

That’s when it hit me: if I wanted my blog to actually grow (and monetize), I had to find a way to make my writing both search-friendly and human-friendly.

Because the truth is…
1. If your content doesn’t get found, it won’t make money.
2. If it doesn’t connect, it won’t convert.

So how do you do both?

That’s where I started experimenting with a system I now call…

🎁The Quick SEO & Humanized Content Checklist - Learn Grow Monetize—Download the free checklist now just in case you don’t make it to the end! 😊

💡 Affiliate Disclaimer: Some links on this page may earn me a small commission at no extra cost to you. I only share products I trust and believe can add value!

It’s a framework that blends SEO structure with authentic storytelling—so your content ranks and resonates.

Here’s a little insider secret: I run this system using Frase.io because it makes the SEO side almost effortless while leaving me free to focus on putting in the final human touches… and if you want to compete, then you’ve got to be using AI somewhere to help the process.

Now, before we dive into the full framework, let me give you the high-level tactic.


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The Humanized SEO Writing Tactic (Free Preview)

  1. Start with intent, not just keywords.

    Don’t chase volume—figure out what your ideal reader is actually searching for.

  2. Structure for scanners.

    Google rewards clear H2s, but readers appreciate them too. Think of your headings as promises you’re going to deliver on.

  3. Infuse micro-stories.

    A statistic or definition might hook Google, but a quick story or example is what keeps the reader scrolling (give an opinion, make it personal).

  4. Balance authority with approachability.

    Yes, you want to sound like an expert. But if you wouldn’t say it out loud over coffee, it probably doesn’t belong in your article.

These are the building blocks—but the magic happens when you put them all together into one repeatable process

…and that’s exactly what I’m sharing behind today’s paywall:

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