The Day I Chose My Sanity Over My Ego
Why choosing delegation over DIY isn't laziness—it's strategic intelligence that separates thriving entrepreneurs from exhausted ones.
What if "taking the easy way" was actually the hardest lesson to learn?
I was three hours deep into designing my email newsletter template when I had a billion other ‘things to do’.
I was frustrated and exhausted.
My little girl (who is so literal, like her father was) said, "But Mummy, you only have one thing to do!”
Oh how I wished I did.
But this observation got me thinking…
What if I did have only one thing to do.
Delegate!
Out of the mouths of babes. Sometimes the easiest path forward is the one we resist the most.
Reclaiming time, energy and focus
I had been resisiting delegating for far too long.
Was this stubborness?
Was it a control thing?
Was it my ego?
To be fair my daily reality looked like this:
5AM design sessions for social media posts
Weekend marathon sessions trying to figure out email automation
Countless hours watching YouTube tutorials for tasks I'd never master
Saying "I'll get to it later" to actual revenue-generating activities
The breaking point came when I realized I'd spent 40 hours that month on tasks that weren't my genius zone, while my actual business ( and what would actually bring in in income—sat neglected.
The irony was crushing: I was teaching efficiency while drowning in inefficiency.
That night, after my daughter’s innocent question, I made a decision that felt both terrifying and liberating.
Instead of spending another weekend wrestling with email template design, I opened Fiverr Pro and found a designer who specialized in newsletter layouts.
Eighty-five dollars and forty-eight hours later, I had a professionally designed email template that was better than anything I could have created in a hundred hours.
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There was before and then there was after
Wow. I couldn’t believe it.
Suddenly I felt traction. I had a real business. I was an ower and I felt suddenly empowered not snowed under.
The real revelation wasn't about the template—it was about the mental space that opened up when I stopped fighting battles I was never meant to win.
Here's what I learned:
Delegation isn't about being lazy—it's about being strategic with your finite resources.
Your time and energy are like a bank account. Every hour you spend on tasks outside your zone of genius is an hour you're not deposits into activities that compound your impact and income.
I was trying to build my business with very little reserve.
I knew that if this was to work then I would need to conserve every bit of my life-energy.
The delegation decisions that transformed my business:
Social Media Graphics: Hours weekly → Monthly investment for professional templates
Blog Post Editing: Hours per post → Small fee per post for polished content
Customer Service Responses: Daily interruptions → Monthly VA support Technical
Website Updates: Weekend-killing projects → Per-update professional help
Each delegation felt "too easy" at first, which was exactly why it was right.
The Compound Effect of Choosing Easy
Six months after I started systematically delegating, something remarkable happened:
Balance.
Not because I was working more hours, but because I was finally working the RIGHT hours.
The time I reclaimed went toward:
Creating premium service offerings
Building relationships with my high-value network
Developing systems that scaled my impact
Actually enjoying the work I was meant to do
The delegation habit created a virtuous cycle: Better results led to higher confidence, which led to premium pricing, which funded more delegation, which freed up time for even higher-value activities.
The Resistance Points That Hold Everyone Back
"I can do it cheaper myself." True, but at what cost? If you value your time at fifty dollars per hour and spend five hours on a hundred dollar task, you've actually lost money in opportunity cost.
"Nobody can do it as well as me."
Maybe, but good enough done by someone else is often better than perfect quality that never gets finished because you're overwhelmed.
"I need to understand how everything works." Understanding and executing are different skills. You can understand email marketing without spending ten hours building every template.
"It doesn't feel like 'real' entrepreneurship." Real entrepreneurship is building sustainable systems, not proving you can do everything yourself.
So stop apologizing for taking shortcuts. The age-old adage ‘work smarter not harder’ applies to any one person business.
Yes I could spend a gazillion hours on Youtube learning these skills, or…
Make it work (better).
So here’s my “Strategic Delegation Framework”
Before delegating anything, I ask myself:
Zone Check: Is this in my zone of genius?
Time Math: What's my hourly rate vs. delegation cost?
Opportunity Cost: What high-value activity am I NOT doing while focused on this?
If the task fails any of these checks, it goes to someone else.
The delegation sweet spots I discovered:
Design and creative work unless you're a designer
Technical implementations while you focus on strategy
Administrative tasks that drain your energy
Content optimization to make your ideas shine brighter
My takeaway?
Sometimes the best business decision is admitting what you shouldn't be doing yourself.
It takes confidence to admit what you're not good at. It takes strategic thinking to invest money upfront for time savings later. It takes leadership skills to clearly communicate your vision to others.
The hardest part about delegation isn't finding good people—it's giving yourself permission to not be the hero of every single task.
Stop fighting the same daily battles and get a step-by-step AI automation plan designed around your specific frustrations that frees up 5-10 hours weekly without sacrificing quality or your sanity.
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Let AI help you reclaim 5–10 hours each week by automating repetitive tasks, giving you back focus, energy, and control over your day.
Here’s the prompt…